Literature Review On Impression Management - 1319 Words

1. Literature Review For the purpose of this review, the following section has been broken down into the following three areas: 1.1 What are the origins of impression management? 1.2 How is impression management applied in corporate reporting? 1.3 Why is impression management used as a means of corporate communication? Each area will look to assimilate the key items of literature from relevant and appropriate sources surrounding the fundamental theories and practices of impression management. In doing so, this review will form the required basis to critically evaluate both the use of impression management in the context of the 2016 EU Referendum as well as the overall ethicality of the practice. 1.1 What are the origins of impression†¦show more content†¦Of the taxonomies and methodologies reviewed, four key perspectives on impression management stand out: Economic, Psychological, Sociological and Critical. Combined, these perspectives of impression management have defined the majority of academic research undertaken by scholars and organisations alike (Brennan, Vourvachis, Merkl-Davies, 2013). In doing so, they have aligned several other noteworthy concepts which underpin impression management including legitimacy, signalling, agency, institutional and stakeholder theories. Conclusively, it is clear that impression management in practice allows for many opportunities of manipulation not so dissimilar to Goffman’s actor vs. audience analogy. And while this manipulation itself could be seen to some as encouraging acts of sophism, to others it provides a useful methodology of communicating potentially sensitive items to audiences of an increasingly volatility . 1.2 How is impression management applied in corporate reporting? Having confirmed the origins of impression management, it is reasonable to say that the theory can be applied as a tool which aids in the manipulation and interpretation of all the data types contained within the communicative medium of a corporate report. Furthermore, we can deduceShow MoreRelatedGender Bias At Job Fairs1734 Words   |  7 PagesGender Bias at Job Fairs Chapter 2: Review of Related Literature Introduction to the Literature The first step in the research process is to locate literature that supports, or contradicts the hypothesis of the research study. It is to identify gaps in the topic area that need to be filled by future studies. Literature review also provides the context of the study in relation to its perspective field. This research involves gender bias at job fairs. Research on gender bias is extensive, butRead MoreRetail Environmental Factors That Influence Consumer Buying Behavior939 Words   |  4 Pagesenvironmental factors is one of these factors. 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