Friday, May 3, 2019

McDonald's Corporation Essay Example | Topics and Well Written Essays - 750 words

McDonalds Corporation - demonstrate ExampleNo wonder, McDonalds Corporation every year rakes in revenues worth billions of dollars. At the asylum of this impressive international expansion and mind boggling profitability lays the unique and customized marketing scheme of McDonalds Corporation. over the years, McDonalds Corporation has evolved a highly versatile and resourceful marketing strategy to promote its products. McDonalds is a corporate concern that believes in customizing its marketing efforts and brand strategy to suit the local markets. Therefore, it resorts to an modern mix of apt marketing planning and execution, effective brand management and evolution and strategic creativeness (McDonalds Corporation 2009). Hence, the overall marketing strategy of McDonalds has always been an assorted blend of knavish advertising and promotional, media publicity, in-store marketing, public relations initiatives, etc (McDonalds Corporation 2009). The primary objective behind the m arketing strategy of McDonalds is to forge a meaningful and long lasting relationship with its customers.In its expansion history, McDonald confront several unique issues that were often specific to the local arenas in which its restaurants were located. The forte of the company has been its ability to adjust its marketing strategies to accommodate the local concerns and issues. For example, in 2003, McDonald had to face a unique situation in atomic number 63 and particularly the UK, when its sales figures started dwindling owing to the rising customer concerns over obesity and health problems associated with stiff food consumption (Marketing Week 2005). The situation desperately required an innovative and fresh approach towards marketing. McDonald responded to this argufy by coming out with timely, integrated marketing campaigns revolving around music, sport,

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